The Neolithic era is a period when nomadic life gradually ended, the transition to agricultural society accelerated and architectural structures emerged. One of the most impressive neolithic sites in the world is Göbeklitepe in Şanlıurfa. Göbeklitepe was unearthed as a result of the work carried out jointly by the Şanlıurfa Archeology Museum and the German Archaeological Institute since 1995. This area is full of many stone tools and large sized smooth cut stones. Since Göbeklitepe was not used for settlement by neolithic people, there are no building for this usage that remains. This area consists of the oldest and the most magnificent of the temples. Each of the structures in the area weighs several tons and consists of T-shaped monolithic columns. In the center of these columns, circular sections were built. About 10-12 columns of the circles are connected by hearthstone walls and their diameters are between about 10-20 meters. Göbeklitepe plays an important role in understanding the Neolithic period, the process of agriculture and settled life, and illuminating the history of humanity.This study discusses how Göbeklitepe contributes to image and reputation management with the discourses in public documentaries.